The message is clear; the world of marketing and advertising needs to change. It’s not possible to see the world as an audience anymore. If we want to succeed in the world we live in and create awarness around our brands we need to wake up and start to think differently. Now!
Well, you who work in marketing might say that you already know that and that you are. I say no. We are aware of that the world is change and that we need to do things differently but do we do anything about it? NO. Not yet. I know its a evolution that takes time but if we aren’t carefull and actually do something about the way we work with brands and communication someone else will do it for us.
Paul Isakson is a man who understands. Please take time to go through his presentation. Its worth every second. And if you have any comments about the presentation, he welcomes you to send it over!
What’s Next In Marketing And Advertising (2009) View more documents from Paul Isakson.
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