For a long time in the history of communication, Jesus has been considered as the biggest brand in the world. I know, it sounds like a heretic statement, but if you think about it, you may find it also true.
A strong doctrine or belief, such as Christianity for example, comes along with a figure that represents the whole concept and without whom it would loose it sense. It is indeed dangerous, but it is the most efficient with a good management.
When it comes to human figures, we can all admit, without any reluctance that Barack Obama is the biggest brand alive. His success it’s due to his charismatic approach and not a doctrine or the party that he is representing.
Positive and negative aspects:
- He plays only one card, whether he wins it all or he fails. There’s no grey in this equation, but I think there is a good crisis management team behind the solid image. And this team should be ready to action any time. Maybe it is not very hard to build such a personality, but I am sure it is very hard to maintain his reputation.
- He has a whole world on his side, but masses are impulsive and when Obama will make some mistakes, he will sure be punished by the worldwide public opinion. Will it be on the Copenhagen meeting in December? I hope not!
- Every policy sustained or proposed, it’s sustained by Obama and proposed by Obama, not by the President of the United States – which leads us to another question has Obama become more influential than the American Presidency Institution? Is it safe that way?
Please pay attention to the next short documentary which analysis the visual aspects of Obama’s campaigns. It is very interesting, because it presents the less obvious aspects of the Obama’s team message.
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A. N.
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