Little did Apple release that the naming and subsequent release of their iPod and iMac would do such damage to society. They had in fact ripped opened a wormhole leading to the threshold of hell, where idiotic, nonsensical and completely non descriptive iNames are spawned by social misfits who think everything needs a version number!
The recent competition to find a new name for Kraft’s Cheese Spread - released under the umbrella brand Vegemite – has heralded us with a name so completely moronic, unoriginal and infuriating, its left me wondering if their marketing department is run by a 12 year old mac fan-boy who thinks that following trends make you an individual.
Yes, Marketing makeover has given us “iSnack 2.0″… Apart from “Why didn’t they just call it Cheesymite”, the obvious questions here are, 1) what was the 1.0 version then? 2) WHY THE HELL would ANYONE in marketing think that copying a naming convenion from APPLE be a good idea for a FOOD product? 3) WHY THE HELL give it a version number? its not software… there are no revisions. ITS CHEESE!!!! – oh hang on, let me just get MyBread 08′ out of the iFridge 3.4 so i can have a MySandwitch rev 2.3.677… If you change the recipe, its a different product! Simple!
It is clearly an attempt to appeal to the iGeneration through a poorly executed marketing campaign… backfiring because the chosen name does not represent the product, or even give the vaguest idea about what kind of culinary abortion is hiding behind the label!
We don’t need food to have names that keep up with current iTrends… just as we don’t want to see jars of food taking on wind tunnel tested aerodynamic shapes which are impossible to stack!
If you want cheese spread you go and look for cheese spread in a jar… you dont look for an iSnack 2.0.
No comments:
Post a Comment