Regional Marketing Director (Dallas TX)

Regional Metro Marketing Director

DeVry University

Last modified date: September 18, 2009Location: Dallas, TX

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About DeVry University:

As one of the largest degree-granting higher education systems in North America, DeVry University provides high-quality, career-oriented associate, bachelor’s and master’s degree programs in technology, science, business and the arts. Nearly 70,000 students are enrolled at its 93 locations in 26 states and Canada, as well as through DeVry University’s online delivery. DeVry University is accredited by The Higher Learning Commission of the North Central Association, www.ncahlc.org. DeVry University, a division of DeVry Inc. (NYSE: DV), is based in Oakbrook Terrace, Ill. For more information about DeVry University, visit www.devry.edu.

Overview:

The Regional Metro Marketing Director will be one of 6 marketing directors overseeing DeVry University’s Marketing efforts within a DeVry Operational Region. The RMMD is charged with supervising the Metro Marketing Directors, Metro Marketing Managers or Associate Managers supporting the individual metros within that region to assure that the team is providing strong support and focus on building the relationship with Marketing and the metros, providing sound strategic support and addressing key marketing objectives for the metros within their region. While the Regional Marketing Director will oversee responsibility for an entire DVU Operating Region, they will also likely have responsibility for a specific metro as well.

Responsibilities:

Supervises and directs efforts of Metro Marketing Directors and Assistant Metro Marketing Manager

Build strong relationship with, partner with and communicate with operational and DEM counter-parts (GVP and GVPA).

Serve as a key partner with Metro leadership in establishing quarterly/annual strategy and plans

Manage Metro Marketing Inquiry budgets – reviewing overall inquiry volume for their locations and communicating results and activities with counterparts

Implement local marketing initiatives working with brand, digital, inquiry and Keller Marketing teams and/or outside agencies to drive local marketing initiatives aimed at generating awareness, interest and attendance in their region (ex: Open Houses, Local Brand Acts, Community College marketing efforts, support for new locations and programs, etc.)

Reviews and approves any creative requests from their region prior to submission with internal creative resources or external agencies

Keeps on top of inquiry volume within their region and works with the National Marketing Director and/or Inquiry team to assure necessary volume of inquiries and/or develop a plan for corrective action

Budget management – managing the marketing budget for their region’s marketing

Reporting and tracking – tracking inquiries and conversion for their assigned area and from any local initiatives

Act as an intermediary between the metros and the rest of the marketing department

Provide input on overall brand and media strategy for DeVry and Keller brands

May oversee a specific project or area of responsibility for the Metro Marketing team as whole

Completes other projects and duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree required, MBA preferred.

8-10 years work experience required.

Previous experience in direct marketing and brand building is required.

Previous supervisory skills and strong leadership skills required.

Strong communication and analytical skills

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

http://devryuniversity-devry.icims.com/jobs/3737/job?mode=apply