Twitter is used more by B2B marketing (70%) than B2C marketing (46%).
Association of National Advertisers (3rd August 2009)
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Really?! I’d be interested to see who agrees with this. I would love to have some qualitative research to back up this statement…
What are they using it for? Typical B2B style blasts about how great my company is. Or 1-2-1 discussion with key members of their audience.
Do they believe their audience are active tweeters? Are their customers DMUs actively seeking 140 characters of information to make important B2B decisions. On new suppliers or suppliers to retain.
Do they all have a “communities manager” to actively tweet and monitor tweets? I know that we could not do this. If they don’t how much time are they devoting to Twitter.
Do they see ROI from their efforts…? Or is it purely about customer satisfaction and self promotion?
I for one am shocked at this statistic – is it only me?
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