Tuesday, September 15, 2009

Using images to build business and remove obstacles

I don’t know about you, but I love images. My husband would tell you how I am click mad with a camera, especially since we have joined the digital age. And worst of all I find it almost impossible to thin the pictures down (even the poor, blurred ones), because each, in its own way, tells something special.

Some could argue I am not a particularly good photographer and it is true I do not have the patience to wait for the perfect setting, lighting… but I know the reason is just simply because I find images often express something way beyond what words can capture.

That is why I use images in coach-mentoring, training, helping clients define their USP. I am always surprised by how they can help someone: clarify what they want, generate new ideas, discover and remove block that stand in the way of success and inspire clients to move forward in a positive way.

Aping a well know piece of brand advertising I guess you could say: “ Images can  reach parts words cannot”

Hélène is a successful accredited business coach-mentor who used her experience to create the FunShop a fun and empowering way to move forward in the face of change www.thefunshopway.co.uk

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