Hi everyone!
Since the days of dial-up, the internet has dropped barriers to entry left and right for photographers wanting to go into business for themselves. No longer do new photographers buy a Yellow Page ad, tell a few friends and then wait for their (wired) phone to ring. Now, you can create a beautiful website for cheap that showcases your portfolio, informs potential customers about your services and makes it easy for them to get in touch.
Internet. Serious Business
As you may have read earlier this week, Meghan asked me to contribute occasionally here for the benefit of her readers. Although I’m no expert (and few are since the internet changes so much and is so BIG) I’ve studied and worked in interactive marketing for 5 years and I think I can give you some insider knowledge that’ll give you a leg up.
The main things I’ll discuss are how to develop your business’ website so it sells your services (and you!) effectively, and then how to drive potential customers to your site. I plan on starting with these topics:
- Web Development For Photographers
- SEO – WTF? (A series)
- Web Design 101
- Talk is Cheap: Web Content Generation
- What’s a Hit? Or, An Intro to Web Analytics
- Social Media for Small Business
…but more than anything I’m interested in understanding what YOU wan to learn. These topics are just a guess. So please feel free to leave comments on what you want to see and if you have any specific questions.
Talk to you guys again soon.
Kelly
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