A Better Marketing Plan for Woman's Clothing Stores: Exercise

It’s not too late to do this for your clothing store. You’ll have a better marketing plan in time for Spring and going forward. Take some time with your best Advertising Rep and analyze what sales promotions worked, what sales promotions didn’t, and what the sales promotion and marketing plans are for next year.

It is important to keep notes through the year and see what worked, what didn’t. If you didn’t do that last year, you can start now. Then you’ll roll out only the best, experiment with new sales promotions where there are openings (you can find some in this forum that are especially tailored to woman’s clothing stores).

Create an evaluation checklist.

Monthly Theme               Sales Forecast               Actuals         Profit         Comments

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

The peaks for a Woman’s Clothing  and Ladies Wear Stores are the months of Sept through December where sales range from 8.9%-10.8% of annual sales and April through June where sales range from 8.8 – 9.6% of annual sales.

The valleys for this type of business are January through March where sales range from 5.8-7.1%. Source: Stats Canada Retail Trade Survey – 2008

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