Mobile World Congress 2010 – Barcelona
This is about Mobile World Congress and about modern trade shows in general.
Welcome to the 21st century marketing, please note the world has changed… well… changing! Fast!
So get on the roller coaster ride or move out of the way!
My View:
- I have been involved in marketing and trade shows for about 15 years now.
- Oh, how the world has changed.
- Oh, how many people have not noticed? J
About me:
- I was in Mobile World Congress 2010, in Barcelona last week.
- My first visit to this MWC (or its equivalent in Cannes) was at 2001.
- I was there (almost) every year since.
Some Facts:
- Thousands of visitors (almost 50,000).
- Over a thousand companies exhibiting (1,300).
What are modern trade shows not about?
- They are not about walking through the aisles looking for a cool company.
- They are not about getting knowledge
- They are not about information
- They are not about brand! (well,… maybe a little)
What are modern trade-shows about?
- They are about meeting people
- They are about human interaction
- They are about making contact
- They are about looking people in the eyes
- They are about shaking hands
- They are about making partners
- They are about doing business
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