Friday, February 26, 2010

Friday Funny...

HEY!! Call your mom and tell her to put on a chicken! It’s FRIDAY!!!

So let’s get into it…

Peta (the animal-rights group, not the B-grade actress), have broken character and kicked a Tiger where it hurts (see what I did there?). Check this out:

Bad kitty!

Too much fun.

Meanwhile, in Brazil, a land known for its racy advertising, Paris Hilton (another B-grade actress. Yes. I’m being kind) has caught flack for her “performance” in an ad for Devassa Bem Loura, a local beer. Check this out:

SHAMELESS SELF-PROMOTION: Also in Brazil is an ad-agency called RaeMP. Why is this important? Well, they only contacted me for an interview on things South African, advertising and so on. Yeah. They should have known better. You can read the interview here (HINT: Google Translate is your friend. Some things may get lost in translation so don’t lambaste me for my opinions until you’ve asked me about them. Oh yeah, I’m also working on the transcript).

And finally, meet Tim Vaccarino, creative director and All-State Klutz.

The only way that would have been funnier if it was a toddler with a puppy walking into that door. But don’t you love how he can’t compute that the door didn’t evaporate in anticipation of his every move?  I think that’s just a general creative director thing. Ha.

And that’s the end of the week.

See you guys on Monday.

Blue skies…

[Via http://phr0g.wordpress.com]

Web development? Search engine optimization? Whaaa...?

Hi everyone!

Since the days of dial-up, the internet has dropped barriers to entry left and right for photographers wanting to go into business for themselves. No longer do new photographers buy a Yellow Page ad, tell a few friends and then wait for their (wired) phone to ring. Now, you can create a beautiful website for cheap that showcases your portfolio, informs potential customers about your services and makes it easy for them to get in touch.

Interactive Marketing for Photographers: Serious Business

Internet. Serious Business

As you may have read earlier this week, Meghan asked me to contribute occasionally here for the benefit of her readers. Although I’m no expert (and few are since the internet changes so much and is so BIG) I’ve studied and worked in interactive marketing for 5 years and I think I can give you some insider knowledge that’ll give you a leg up.

The main things I’ll discuss are how to develop your business’ website so it sells your services (and you!) effectively, and then how to drive potential customers to your site. I plan on starting with these topics:

  • Web Development For Photographers
  • SEO – WTF? (A series)
  • Web Design 101
  • Talk is Cheap: Web Content Generation
  • What’s a Hit? Or, An Intro to Web Analytics
  • Social Media for Small Business

…but more than anything I’m interested in understanding what YOU wan to learn. These topics are just a guess. So please feel free to leave comments on what you want to see and if you have any specific questions.

Talk to you guys again soon.

Kelly

[Via http://meghansenkelphotography.com]

Wednesday, February 24, 2010

The Tiger Woods Affair

Seeing as the Year of the Tiger has just begun, I thought it might be appropriate to discuss the circus surrounding the golfer Tiger Woods right now.

As I happened to be in the U.S. on February 19th, I had the privilege to watch the full 13:32 minute long press conference called for by Tiger Woods himself. Or rather I had no choice as that was the only ‘piece of news’ discussed on TV that day. Even before that, the mere announcement of the press conference was considered ‘Breaking News’.

Wow.

 After the press conference (during which Tiger revealed nothing newsworthy whatsoever, except extended his apologies to everyone feeling like they deserved one) at least 50 different experts commented on the degree to which Tiger’s apologies were really earnest and numerous laymen informed us of their opinion of Tiger’s personal character. One journalist even approached the Dalai Lama, wondering what the Dalai Lama thought Tiger should do. The Dalai Lama replied “Who is Tiger Woods?” which tells us the most interesting facts of this whole deal: that the Dalai Lama does not watch American news broadcasts, nor is he a golf fan. Albeit interesting, this is not really newsworthy either.

If you somehow have managed to escape the story, let me give you the background: In November last year, Tiger Woods was rushed to the hospital after having crashed his black Escalade into a tree 30 metres from his drive-way at the impressive speed of 10 km/h. The first accounts of the sequence of events told of how Tiger’s Swedish wife (having a Swedish wife apparently makes Tiger Woods half-Swedish), Elin, had run to Tiger’s rescue with a 5-iron in hand, trying to pull him from the burning flames of the soon-to-explode wreck. Later, the story was revised to Elin holding a 9-iron and the reason for the crash being Elin, furious with anger, chasing after Tiger, trying to smash in his head rather than the windows of the Escalade.

The media went wild over the story. It was on every newsstand in Sweden and all news broadcasts covered the story intensively. Had Tiger been hurt? Had he been driving under the influence? What club had Elin really grabbed?  What eventually seeped out through the cracks in the wall of silence surrounding Tiger’s personal life that he had spent many years trying to build, was the story of adultery. The story of Tiger & Jiamee, Tiger & Denise, Tiger & Caroline, Tiger & whoever, whatever, wherever.

In the state of Florida (where Tiger lives), adultery is, unlike driving under the influence not a federal offense. Yet the story of Tiger’s numerous affairs caused an uproar a hundred times worse than had he been caught with a few beers too many under his belt.   

During the following months, nearly all of Tiger Woods’ sponsors broke their contracts with him. Accenture, one of the biggest sponsors, had been using Tiger as a metaphor of how they do business. Their advertising had the tagline “Go On. Be a Tiger.”The obvious risk of ridicule made them quickly replace all of their ads with a new one, featuring an elephant. The tabloids closely followed Elin’s every step and they had a field day when Elin’s mother, the former Swedish minister of migration, was rushed to the hospital because of “anxiety issues relating to the Elin-Tiger situation”.

A few weeks ago, Hannu Olkinuora, the editor-in-chief of the Finnish newspaper Hufvudstadsbladet, held a lecture at SSE, arguing that the way forward for traditional news media is to stress the importance of good journalism. “Journalism is a craft. Good journalism should not be underestimated”, Olkinuora said. “Furthermore, people consuming news need the filtering and sorting function that traditional news media perform”. According to Olkinuora, given a strategy of emphasizing good journalism, traditional news media would never be replaced by crowd-sourced material or news bloggers. 

At the risk of sounding like a 40 year old, moldy, piece of cheese; contrasting to what Mr. A believes to be a sustainable strategy for traditional news media, my perspective of the general trend in the industry is that news reporting is gradually becoming more narrow-minded and more alike gossiping at the expense of ‘educative’ news. And I am not referring only to CNN, NBC News and their likes; this includes my own sweetheart morning newspaper Dagens Nyheter. This brings me to my point: Is Olkinuora’s future strategy of promoting superior quality too naïve to achieve sustainable profitability? Is not the current strategy of most traditional news media companies to achieve as high ratings, or sell as many singles copies as possible?  If the trend is one of ‘commercialization’ of news reporting this could lead to a surge in crowdsourced news reporting, news bloggers and customized news reporting instead, as people turn to these sources to get informed. Or does the general public simply not care anymore? Are we just more stupid and less curious than our grandparents were?

Another interesting question this story raises is how close the relationship between sponsors and their brand ambassadors should be. Having been the best paid athlete in history, many of the sponsors leaving the ship will not sink Tiger’s boat. But should everything you do as an athlete, including when outside of the the playing field, be subject to intense scrutinizing and considered possible reason to breach the contract?

Keeping Tiger’s story in mind, it contrasts starkly with the brand ambassador strategy that the street fashion brand WeSc employ, where they consider all of their ‘We-activists’ part of their family. “You don’t disown members of your family just because they make one stupid mistake. At least we don’t.”(Greger Hagelin, CEO of WeSc, during a lecture at SSE in Nov. 2009). Personally, I think Hagelin has a point there. I’d like to argue that a sponsorship deal is a partnership between the brand and the athlete and what you do outside the playing field should not be as important as the results you produce practicing your sport, since that is really your basic source of fame and admiration as an athlete. Nevertheless, I do realize that the case of Tiger Woods is slightly different. He was considered practically the closest thing to Jesus, with a perfect rags-to-riches story featuring Tiger as the underdog who achieves greatness through hours and hours of hard labor. Thus, he became a role model in a greater sense than just as a good athlete. Falling from grace the way Tiger did might therefore be considered a justifiable reason for his sponsors to leave him, but it is my opinion that many of them would be better off in the long run sticking with Tiger throughout this whole affair. After all, who really wants a brand that will leave you once the milk starts turning sour?               

What do you think?

[Via http://sse4m.wordpress.com]

The Most Interesting Man in the World

From Clayton Makepeace’s Total Package…..

Have you seen The Most Interesting Man in the World?

I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is always surrounded by beautiful women.

In one version of the commercial, he arm-wrestles a Third World general and releases a grizzly bear from a trap. In another, the narrator relates that even his enemies list him as their emergency contact and that the police often question him just because they find him interesting.

If you are a student of advertising, you know this is a knockoff of David Ogilvy’s famous ad campaign: The Man in the Hathaway Shirt.

If you don’t know the history of this ad, you should …

Click here to keep reading …

[Via http://donniebryant.wordpress.com]

Monday, February 22, 2010

Mutlu musunuz ?

Bu soruyu son yıllarda kendinize en son ne zaman sordunuz ? Bunca işin-gücün ve problemin arasında bu soruda nereden çıktı şimdi diyebilirsiniz. Oysa günü bu soruyla başlatmak ve bitirmek çok önemlidir. Bugün mutlu olmak için ne-ler yapacaksın ? veya Bugün mutlu olmak için ne-ler yaptın ? diye soruyor musunuz kendinize ? Çünkü biriyle karşılaştığımızda, telefon açtığımızda veya internet’ten mesaj gönderdiğimizde ilk sözümüz “Nasılsınız ?” diye başlar. Onlarda bize aynı soruyu sorarlar. Bu soruya “Teşekkür ederim, iyiyim”, “Hamdolsun” veya “Çok Şükür” gibi cevaplar veririz. Akşam yorgun eve döndüğümüzde ailemizde bizi kapıda bu sözlerle karşılar. “ Nasılsın ? Günün nasıl geçti ? Umarım iyi geçmiştir ” Bir şeyler söylemek istemediğimiz zaman ise halimizden tahmin etmeye çalışırlar. Örneğin İngilizlerde söze “Nasıl gidiyor ?” veya “Umarım iyisindir” diye başlar. Günü “Umarım günün iyi geçmiştir ? “ diye bitirir.

İş hayatında “ Valla hiç iyi değilim…” ya da “ Hiç sorma…” gibi cevaplarla çok sık karşılaşmayız. Çünkü bu soruya verilecek olumsuz cevap öncelikle bizi rahatsız eder. İşimizin günlük stresi altında olumsuz değil olumlu şeyler duymaktan hoşlanırız. Çünkü hayata hep olumlu tarafından bakmanın daha doğru olduğunu düşünürüz. Çünkü inancımız, büyüklerimiz, okuduğumuz kitaplar, aldığımız özel eğitimler, tecrübelerimiz ve benzeri bir çok şey hep hayata olumlu taraftan bakmamız gerektiğini söyler.

Hayata olumlu tarafından bakmak isteriz istemesine de ama kendimize “ mutlu musun ? ” sorusunu pek sormayız. Peki neden ? İyiyim demek, mutluyum demek değildir. Buradaki iyiyim sözü aslında  “idare ediyoruz işte ” anlamına gelir ve gerçekte olumsuz ve rahatsız edicidir. Ama nedense iyiyim cevabının karşımızdaki kişi tarafından olumlu algılandığını düşünür ve kendimizi buna inandırırız. Belki de çevremizdeki mutsuz insanlardan biri olmak ve bunun da bilinmesi bizi rahatsız eder. Kişi ve olayları olumsuz eleştiren, işlerinin istediği gibi gitmemesini sürekli dış etkenlere bağlayan bir kişinin iyiyim, hamdolsun, çok şükür demesi traji-komik bir durum ve mutsuz olduğumuzun açık delili değil midir ?

Oysa başarılı olabilmek için öncelikle mutlu ve şartlar ne olursa olsun geleceğe umutla bakan bir insan olmamız gerekir. Çünkü insanoğlunun mutlu olması başarıya giden yolda onu en çok motive eden duygudur. Mutlu olmak; koşulsuz inanmak, eğitimli, sağlıklı, olumlu ve başarılı olmaktır. Mutlu olmayan insan, kendisi ile barışık olmayan, olumsuz, sağlıksız, sürekli koşul ileri süren, şüpheci, yarı cahil ve başarısız insandır. Bu nedenle bu soruyu kendimize daha sık sormalıyız. Gerçekten mutlu muyum ? Öyle ya, iş hayatında başarılı olabilmek için önce bu sorunun cevabını dürüstçe kendinize söyleyebilmeliyiz değil mi ? Eğer cevabınız mutlu değilim ise buna üzülmeyin. Çünkü mutlu olmadığını bilmek ve bunu söyleyebilmek, nasıl mutlu olurum sorusuna cevap aramanızı sağlar. Hem de her koşulda. Unutmayalım ki, bir doktorun hastasını tedavi edebilmesi için önce doğru teşhisi koyması gerekir. Çünkü mutsuzluk ve umutsuzluk başarısızlığın simgeleridir. Başarı için öncelikle mutlu bir insana ihtiyaç vardır. Ayrıca mutlu olmadığınızı düşünüyorsanız bu ülkede yalnız olmadığınızı da unutmayın. Çünkü ülkemizde insanların yüzde 45,7 si kendisini mutlu olarak tanımlamıyor. Bunu nereden mi biliyorum ?

Geçtiğimiz günlerde TÜİK “Yaşam Menuniyeti” Araştırması 2009 (18 Şubat 2010 sayı:27) sonuçlarını açıkladı. Araştırma sonuçlarına göre ülkemizde 18 yaş ve üzeri bireylerin sadece % 54,3’ü kendilerini mutlu olarak ifade etmiş. Bir diğer ifade ile yüzde 45,7’si henüz mutlu değil. Hatta mutlu insanlarımızın sayısında bir önceki yıla göre 1,5 puan azalmış. Kendini mutlu olarak ifade eden bazı insanlar (!) diyebilirlerki bu düşüşün nedenlerini başında hiç süphesiz geçtiğimiz yıl bütün dünyada yaşanan olumsuz ekonomik gelişmeler var. Haklısınız ama bu oran 2007 yılına göre 5,9 puanlık bir düşüş demek. Ne haber ! 2007 yılında kendini mutlu olarak tanımlayan insanlarımızın sayısı yüzde 60,2 ile 2003’den bugüne en yüksek oranına ulaşmışken son iki yılda böyle dramatik bir düşüş yaşanması oldukça ilginç değil mi ? Bir de bunu en iyi hisseden bölgelerden birinde yaşıyorsak konu ilginç değil ancak bir gerçek olabilir.

Araştırma; 2009 yılında yaşanan ekonomik gelişmelerin birey üzerindeki etkilerini de incelemiş. Buna göre bireylerin yüzde 60’ının artık daha ucuz ürün tükettiği ortaya çıkmış. Ayrıca yüzde 34,3’ünün borçlandığı, yüzde 25,9’unun ise eğlence ve tatil harcamalarını kıstığı görülüyor.

Araştırmaya göre mutluluk oranı ile eğitim seviyesi arasında bir paralellik var. Yani eğitim seviyesi yükseldikçe mutluluk oranı da artıyor. Şöyleki ilkokul mezunlarının mutluluk oranı yüzde 52,5 iken üniversite mezunlarında bu oran 63,2’ye yükseliyor. Evli bireylerin (yüzde 57,3) evli olmayanlara (yüzde 46,8) göre daha mutlu olduğu görülüyor. Ülkemizde kendilerini en çok ailenin mutlu ettiğini ifade edenlerin oranı yüzde 71,2. Kendilerini en çok sağlıklı olmanın mutlu ettiğini ifade edenlerin oranı ise yüzde 70,7. Kendi geleceklerinden umutlu olan bireylerin oranı ise yüzde 65,5. Ama kadınlarımız (yüzde 67,9) erkeklere (yüzde 62,8) göre gelecekten daha umutlu. Bunlar araştırma sonuçları. Gelelim bizim gerçeğimize…

Uzmanlara göre bölgemizin en büyük problemi işsizlik ve eğitimsizlik. Ayrıca hükümetin bölgemizdeki problemleri çözme hızı da oldukça yetersiz. Yani herşey aleyhimize. Böyle bir bölge de belki de “ mutlu musunuz ?” sorusu öncelikle Başbakanımıza ve meclise seçtiğimiz vekillerimize sormak gerekir ne dersiniz ? “ Bizim bu durumumuzdan, işsiz ve eğitimsiz mutsuzluğumuzdan gerçekten mutlu musunuz. ? “ diye. Belki de ülkede kendini mutlu olarak tanımlayan insanların sayısının her geçen gün azalmasının nasıl bir tesadüf olduğunu ve neden bir şey yapılamadığını sadece hükümete değil muhalefe de sormak gerekiyor, ne dersiniz ?

Ama bütün bunlar geleceğimize umutla bakmamızı engellememeli. Umutlu olmalıyız, çünkü mutluluğu hak ediyoruz. Bireysel olarak mutlu olabilmek için eğer bölgesel mutluluk gerekiyorsa öncelikle eğitim sorunumuza çözüm üretmeliyiz. Çünkü eğitim, ailemizi, sağlığımızı, kazancımızı ve mutlu olmamızı doğrudan etkileyen en önemli unsur olduğu görülüyor.

Gelişebilmek için değişmemiz gerekiyor. Değişim ise yavaş ve zamanla olan bir şey. Bugünden başlamak, her türlü zorluğa karşı savaşmak, yarın daha mutlu olamamız için önemli bir yatırım. Unutmayalım ki başarı ne kadar zor olursa mutluluğunun değeri de o kadar yüksek ve kalıcı olacaktır. Herkes hatasını bilmek ister ama kimse bunun kendisine söylenmesini istemezmiş. Biz onlardan olmayalım isterseniz. Gerçekten mutlu olmaya hazır mısınız ?

Not: Bu yazı bölgesel yerel bir yayın olan Ekonomi Anadolu Gazetesi 2.sayısı için yazılmıştır.

[Via http://tanericten.wordpress.com]

Mobile World Congress 2010 - Barcelona

 

Mobile World Congress 2010 – Barcelona

This is about Mobile World Congress and about modern trade shows in general.

Welcome to the 21st century marketing, please note the world has changed… well… changing! Fast! 

So get on the roller coaster ride or move out of the way!

My View:

  • I have been involved in marketing and trade shows for about 15 years now. 
  • Oh, how the world has changed. 
  • Oh, how many people have not noticed?  J

About me:

  • I was in Mobile World Congress 2010, in Barcelona last week. 
  • My first visit to this MWC (or its equivalent in Cannes) was at 2001.
  • I was there (almost) every year since.

Some Facts:

  • Thousands of visitors (almost 50,000). 
  • Over a thousand companies exhibiting (1,300).  

What are modern trade shows not about?

  • They are not about walking through the aisles looking for a cool company.
  • They are not about getting knowledge
  • They are not about information
  • They are not about brand! (well,… maybe a little)

What are modern trade-shows about?

  • They are about meeting people
  • They are about human interaction
  • They are about making contact
  • They are about looking people in the eyes
  • They are about shaking hands
  • They are about making partners
  • They are about doing business

[Via http://liorzad.wordpress.com]

Friday, February 19, 2010

A Better Marketing Plan for Woman's Clothing Stores: Exercise

It’s not too late to do this for your clothing store. You’ll have a better marketing plan in time for Spring and going forward. Take some time with your best Advertising Rep and analyze what sales promotions worked, what sales promotions didn’t, and what the sales promotion and marketing plans are for next year.

It is important to keep notes through the year and see what worked, what didn’t. If you didn’t do that last year, you can start now. Then you’ll roll out only the best, experiment with new sales promotions where there are openings (you can find some in this forum that are especially tailored to woman’s clothing stores).

Create an evaluation checklist.

Monthly Theme               Sales Forecast               Actuals         Profit         Comments

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

The peaks for a Woman’s Clothing  and Ladies Wear Stores are the months of Sept through December where sales range from 8.9%-10.8% of annual sales and April through June where sales range from 8.8 – 9.6% of annual sales.

The valleys for this type of business are January through March where sales range from 5.8-7.1%. Source: Stats Canada Retail Trade Survey – 2008

[Via http://salespromotions.wordpress.com]

Twitter Series Part One : Beginning with Twitter

Twitter is a service that’s quickly increasing in size.  It’s a blend between a social networking internet web site and a micro-blog.  With over two millions users, Twitter is becoming a popular way to stay in touch with co-workers, friends, family and more.

“If you are not on Twitter then you are not on the world wide web“

As for how you are able to use Twitter to market yourself or your business online, begin with updates.  E.g., do you sell health supplements products?  If so, rapidly describe the product you just made and provide a link to the internet site where it’s available for sale.  Rather than saying buy my product, ask for feedback.  Depending on how your message is looked at, the link may not be clickable.    If anybody likes it, they may buy.

If you’ve yet to try Twitter, you will want to do so.  As stated before, Twitter is a combo micro-blog and social networking internet site.  For that reason, some internet bypass the chance.  One of those is internet marketers and home based workers.  If you work from home or from your computer, your primary goal while online is to bring in money, not make new friends.  This focus is beneficial, but it can also hurt you and your business.

Since you are able to use Twitter to do more than just update your current friends and family members, you might prefer to get started.  If you do not already have a Twitter account, the first step is visiting the internet site, which is located at Twitter.com.  You’ll see a link to get started.  Click on that link and fill out the form.  You’ll be required to create a username, a password, and provide your email address.

“If you’ve yet to try Twitter, you will want to do so”

Although you are able to easily add Twitter friends and followers that you don’t know, some are conservative about accepting invites.  For marketing purposes, use the internet, forums, and other social networking websites for information.  E.g., if you sell homemade products, you could also belong to an arts and crafts or home founded business forum.  Post a message inviting Twitter contacts.  In no time in the least, you could have quite the following.  Remember, the more Twitter followers you have, the more you are able to market your business. Internet Marketing Guide

Get Started and Follow me on Twitter  @Mick_Ando

[Via http://internetmarketingguide212.wordpress.com]

Wednesday, February 17, 2010

Trash compactors repair and cleaning of

Trash compactors has nothing to do cleaning. A trash compactor is responsible for the household disinfection flattening of space convenience, not clean, or clean your garbage, although this is very good, if it does not.

Cleaning work, can not be separated and clean. Occasionally, you really clean up trash compactors, if you want to maintain sanitation of your house or in the kitchen, where they are usually placed in the trash compactor. There is nothing like a dirty trash can bad whereCompactor.

You should how to do, if you start trash compactor taste? Clean it, of course. On the contrary microwave or oven cleaning, cleaning trash compactors must start on the outside. Do not forget, such as wearing a pair of gloves, protective clothing. To get a clean cloth or sponge, spray some polished clean, scrub the outside of trash compactors.

Such as stainless steel cleaning, degreasing and magic green or stainless steel magic spray cleaning products are very good brand使用. If you do not already available, with liquid detergent and clean water are often not very simple mixture.

Sprinkle in your garbage compactors little baking soda, if the disposal of its contents. Baking soda helps to reduce waste and disinfection stench. For something like a soda can afford big revenge, is not it?

Some things to note garbage compactors, there is no open, but to start: Check the safety and circuit breaker control. You may have blown fuse orPerhaps the circuit breaker tripping or something. It has never hurt these things, please check the mechanics. The impulse to try to resist the trash compactors repair, your warranty will be invalid, you run the risk of more damage to the device.

[Via http://scratchanddentsearsappliances.wordpress.com]

Less is always more

How many web sites have you been to that just blather on, and on, and on, and on….

It’s bad enough that these sites are full of information we need to know. What makes them worse are that they’re full of information we don’t want to know. How many times have we read Since 1872.. or we have 25 employees, 20 offices and great hair!

What were they thinking when they wrote that crap?

It’s like that first time you ever walked into a candy shop as a kid. Remember what it felt like? You were in the shop, peering over the counter at all those endless rows of jars full of jawbreakers, lollipops, gum drops and more. There was so much to choose from that you just bought as much as your little hands could handle.

You get home, your Mother sees you and reminds you that if you eat them all at once, you’ll get sick. So you tell her ‘OK’, go to your room and gobble them all up. The result? You get sick.

It’s the same thing on a web site. In this situation, the candy is the information. When you write your own web content, you want to include everything because you think it’s important. After all, you’re proud of what you’ve accomplished and for all intents and purposes, you have every right to be. But the problem is you’re missing the point. Your reader only wants to know what you can/will do for them. They don’t care about anything else. If your web site is overloaded with needless material, your reader gets sick of it and then they’re going elsewhere.

The moral of the story is that you need to be sparing with your information. In this case, less is more. Tell your reader what you can do for them and no more. Blow them away with your expertise and experience when you meet them or when they call you up on the phone. Use your web content to get them to pick up the phone, send you and email or communicate via smoke signal. First thing’s first, kids. Don’t clog up your site with information that only you want to read.

[Via http://bigredwordnerd.wordpress.com]

Monday, February 15, 2010

Informasi Lowongan Sonokembang Catering Bali (Exp: 18 Maret 2010)

Info Lowongan: SONOKEMBANG CATERING BALI, adalah perusahaan jasa boga yang bergerak di bidang katering selama 25 tahun. Berkantor pusat di Surabaya dan telah membuka cabang di kota besar di Indonesia, antara lain malang, semarang, jakarta dan kini cabang ke 5 di Denpasar. Saat ini membutuhkan akunting dan marketing:

MARKETING

Dibutuhkan : 1 orang

Tanggal Pemasangan : 15-02-2010

Tanggal Penutupan : 18-03-2010

1. Male or female, minimum 30 years old

2. Minimum D3 from reputable university

3. Computer literate (Microsoft Office, Internet)

4. Knowledge of both local and international markets and travel agent sales

5. Able to multi task and work under time pressure

6. Good communication and interpersonal skill, able to work as a team

7. Responsive, customer oriented, honest, friendly

8. Ready to work in Saturday and/or Sunday

AKUNTING

Dibutuhkan : 1 orang

Tanggal Pemasangan : 15-02-2010

Tanggal Penutupan : 18-03-2010

1. Female, minimum 25 years old

2. Minimum D3 in Accounting

3. Fresh graduated are welcome

4. Computer literate (Microsoft Office, Accounting software)

5. Knowledge of Tax Regulation and General Accepted Accounting Principles

6. Able to maintain performance under pressure

7. Hard worker, discipline, honest

8. Fluent in English both written and speaking will be an advantage

9. Good communication and interpersonal skill

send your comprehensively CV, recent photo, including your current expected salary to:

email: sonokembang.bali@gmail.com

mail: SONOKEMBANG BALI

jl. Bedahulu No. 34, DENPASAR

Lamaran dikirim ke

SONOKEMBANG CATERING BALI

Alamat : Bedahulu No.34, DENPASAR

Telp. : 421981

Email : sonokembang.bali@gmail.com

Website : http://www.sonokembang.co.id

Untuk info lebih jelas hubungi :

Dinas Tenaga Kerja, Transmigrasi dan Sosial Kota Denpasar

Jln. Hayam Wuruk No. 151 Denpasar, Telp. (0361) 235457

website: http://tenagakerja.denpasarkota.go.id

Informasi lowongan Kerja/Karir Terbaru Tahun 2010:
  • Kumpulan Jobs / Lowongan Terbaru 2010
  • Informasi Lowongan di Aura Production (26 Februari 2010)
  • Informasi Lowongan PT. Klinik DAK (21 Februari 2010)
  • Informasi Lowongan PT. Pitibo Sukses Mandiri (13 April 2010)
  • Informasi Lowongan PT. Prudential Life – Cab. Jember (13 April 2010)
  • Informasi Lowongan di PT. AKU SAYANG INDONESIA KU (PT. ASIK)
  • Kumpulan Beasiswa Februari 2010
  • Info Kerja: Lowongan Anggota KPI Pusat 2010-2013
  • Info Bursa Karir ITS (BKI 19) Tahun 2010 di Surabaya
  • Informasi Lowongan di Dua Bank di Wilayah Sumatera
  • Informasi Lowongan Trainer Bidang Perikanan di PPPTAL
  • Informasi Lowongan Guru di PT. Sinotif Internasional
  • Pengumuman Penerimaan BUMN: PT PLN (PERSERO) Tahun 2010
  • Informasi Lowongan Tenaga Guru di Indonesia Heritage Foundation (31 Maret 2010)
  • Informasi Lowongan di Dana Cipta Mandiri (12 April 2010)
  • Informasi Lowongan di Wira Makmur Computer (15 Maret 2010)

[Via http://selong.wordpress.com]



Someone’s DNA to watch over you!

Back when my father was starting out as a copywriter, he had this idea for a men’s fragrance called Cash Cologne. I kid you not. Its theme: “Wear Cash and you’ll smell like a million bucks” …or something like that. There was no client or product attached to the concept. He and a buddy had come up with the idea while shooting the shit one day. I believe they’d gotten as far as contacting a perfume manufacturer before the whole thing fell through. Had they continued the next step would have been obvious: a small-space ad in the back of a magazine. Which brings me to the topic of this article…

The last few pages of many national magazines –including high quality pubs like Dwell and Esquire- contain small space ads that are, by turns, ridiculous, naïve and totally cool. Here is the last bastion of old-school American dreamers. They make art from your favorite photographs or shock-absorbing mats to put in front of your stove. Guys like Photowow and Gelpro These are folks who woke up one day with an idea, sunk their nest eggs into it, and then took out an ad.

No bigger than a pack of cigarettes, these ads usually feature a photo, a small paragraph and a website/800 number. No fuss, no muss. They offer little in the way of concept or art direction. Often produced by the publisher via template, they are extremely utilitarian. Even the “roommate wanted” ads in college dorms are more complicated.

From pillow-chairs that enable creative sexual coupling (yowza!) to handmade mailboxes from New England, these tiny adverts offer a great window into the entrepreneurial nature of Man. Inventors and pioneers built this country. Some of them probably started out in ‘small spaces’ like these.

Next time your thumbing through a magazine, take a look in the back. See what they’re selling. I bet you secretly crave at least some of it. Who doesn’t want “modular rugs for (your) stairs” or “beautiful canvas art pieces…made from your favorite photographs?” My personal favorite: wall-sized paintings based on (your) actual DNA. “It’s art as unique as you are!” How cool is that?

dna11 website

Follow me on Twitter

Order my novel on Amazon

[Via http://godsofadvertising.wordpress.com]

Friday, February 12, 2010

Customer service: The human element

Wistia is a pretty cool paid video hosting service that I discovered awhile back.  I decided to do a free trial with them tonight, and got this message about 30 minutes after signing up:

No automated “Welcome to Wistia!” emails for me to instantly delete.  Just a quick message from a real person.  And the kind gesture of giving out his cell phone number in case I have any problems seals the deal.  I’m not going to call that number (why would I?), but the fact that he gave it to me establishes a greater sense of trust in the service itself.  And yes, I know he copies and pastes that to everyone who signs up.  I don’t care.  It still works because it’s unique.

Of course, this is a very mild example of injecting the human element into customer service.  Video hosting is not exactly something where people need constant reassurance that support is readily available.  But there are great opportunities for other industries where this concept, taken to a higher level, would be much more effective.

For instance, let’s say you’re uninsured and need open heart surgery.  You can’t afford the procedure in the U.S., so you’re thinking about getting treatment overseas.  This is extremely scary for you and feels incredibly risky, even after you do extensive research on the best doctors and hospitals in various countries.  But then one of your potential overseas doctors emails you, proposing a video conference call (instead of a phone call) to discuss the procedure and go over any questions you might have.  You decide to do the video call, and get to talk with your doctor face-to-face.  You hear his voice, see his smile, and you grow to trust him.  He’s no longer a set of credentials on a website — he’s a real person that’s going to take good care of you.  Done deal.

Any customer that feels a large degree of uncertainty wants to be convinced that, if things go wrong, they’ll be in good hands.  They want to know that real people care about them, not just some hired worker who’s being paid $7/hour to read a script.  So erase their doubts and show them your face.

[Via http://charliehoehn.com]

Affilate marketing

This post is courtesy of Affiliate Millionaire

The World Wide Net has not only got the world closer and also has created obtainable the vast details! The World wide web has changed immensely since the new millennium and has developed tremendous possibilities for marketing. Providing and earning utilizing the Planet Extensive Internet has steadily now develop into the sunrise industries. The Internet will be the ideal medium for marketing and advertising, the purpose becoming that it is 24×7 and 365 days a year presence ahead of the possible consumer.

Internet marketer marketing and advertising could be the quick catching trend in online advertising and marketing and it serves several purposes not only for your manufacturers but additionally on the consumers. Makers usually do not ought to put in further efforts in providing their goods and services, which are completed by the third party internet marketers. Affiliate marketer promoting, is just getting another person else to promote your goods within the Net.

What's affiliate advertising?

Affiliate promoting is far better referred to as marketing which is carried out through the Planet Wide Website and in this the internet marketer professional promotes the manufacturer’s or advertiser’s solution and is paid for driving the buyers for the manufacturer’s or the merchant’s website. So as to turn out to be an online marketer, the unique has to complete investigation as to that is the hottest market for the net. Industry for merchandise like, well being, pets, and golf is wonderful and this may be the 1st consideration in affiliate marketer marketing and advertising. Inside the second action registering with a free internet marketer program around the net and acquiring an online connection gets the promoting commenced. The promotion of the affiliate hyperlinks that features the products is affiliate advertising. Affiliate marketing and advertising can also be referred as revenue sharing.

The best factor about internet marketer marketing is that both, the online professional and the merchant benefit, the company doesn't ought to look for extra resources for advertising the goods. The affiliate marketer marketers perform as distributors for that vendor and they showcase his/ her products. To turn out to be a successful internet marketer one has to have some mentoring, passion, and patience.

The advantages of affiliate marketer promoting

An affiliate marketer is only the promoter of a specific item and does not have to deal in the many processes of item creation, the marketplace exploration and production is done by the producer. What matters on the internet professional is possessing the affiliate links to promote the supplement. The expense in internet marketing and advertising is negligible and one can start out with or without having any income. Affiliate marketer advertising and marketing is simple because the manufacturer previously does the tricky part. The Internet is offered all the time towards the visitors along with the affiliate marketer professional doesn’t ought to monitor each and every visitor to link. The affiliate marketing makes it possible for the personal to work from home and you will find no extra expenses besides an Web connection and also the personal computer. Free of charge sites as well as blogs, article promoting, forum advertising and marketing promotes the affiliate hyperlinks.

How to choose one of the best affiliate-marketing programme

Those seeking to promote their solutions by way of the affiliate marketing must look for selected points like affiliate marketer promoting methods, which could be accessed on most in the on the net affiliate networks. The examples of internet marketer marketing equipment are internet page banners and website advertisements. The advertiser or the product owner can compare the rates in the distinct internet programmes which can be obtainable about the net. The merchant can find the affiliates on the on the web affiliate marketer networks platform. For the far better promotion with the supplement, the service provider and the internet marketer must do the job jointly and plan the right technique to the promotion campaign.

In deciding on the best and successful marketplace online, the advertiser or the merchants must comply with the prevalent trends in internet advertising and marketing which will assist in better understanding from the consumer’s choices in purchasing the merchandise.

Learn more on Affiliate marketing in Affiliate Millionaire

[Via http://affiliatemarketingnetworks.wordpress.com]

Wednesday, February 10, 2010

MAP Pharmaceuticals - Pharmaceuticals & Healthcare - Deals and Alliances Profile--Aarkstore Enterprise Market Research Aggregation

MAP Pharmaceuticals, Inc., (MAP) is a development stage company, engaged in developing drug candidates to treat local respiratory and treatable diseases. The company also develops inhalable drug particles to facilitate pulmonary delivery. The company’s proprietary product candidate is Unit Dose Budesonide, a nebulized version of budesonide for the treatment of pediatric asthma in children. The company is headquartered at Mountain View in California, United States

MAP Pharmaceuticals – Pharmaceuticals & Healthcare – Deals and Alliances Profile is an essential source for company data and information. The profile examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy as well as highlighting the company’s major recent financial deals.

Scope

- Provides key company information for business intelligence needs

- Gives information on the company’s major recent financial deals including Mergers and Acquisitions, asset transactions, PE/VC deals, equity offerings, debt offerings and partnerships.

- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

To know more about this report kindly visit:

http://www.aarkstore.com/reports/MAP-Pharmaceuticals-Pharmaceuticals-Healthcare-Deals-and-Alliances-Profile-20639.html

[Via http://aarkstores.wordpress.com]

music success in nine weeks: new banner for this blog

OK, so technically it does not fall within the scope of Music Success in Nine Weeks – but I am trying to take action on lots of online fronts, and one of the things was that I wanted a custom header for this blog. Which it now has! And I am pretty happy with it – it creates a bit of a link between what I do with Offering and what I do as an individual musician – plus I love the way it looks!

So: all in all a good, productive day. Interesting that I had several weeks of struggles and not making much visible progress – I guess the progress was happening anyway, it just takes a while to become visible.

The next chapter in Ariel’s book: social networking. Which makes me very, very happy. I absolutely love Facebook, Twitter, and other social networking sites and love exploring new terrain there.  HAPPY!

[Via http://jeanineguidry.wordpress.com]

Monday, February 8, 2010

Levi Strauss & Co. - Retailing - Deals and Alliances Profile--Aarkstore Enterprise Market Research Aggregation

Levi Strauss & Co. is engaged in retailing of apparels. It is also engaged in manufacturing and distribution activities. The company’s products include jeans, casual and dress pants, tops, skirts, jackets and accessories. It owns the brands namely, Levi’s, Dockers and Signature by Levi Strauss & Co. The company sells its merchandise through the company-owned stores, franchised stores and website. It retails through 60,000 locations out of which 1,800 are franchised stores and company-operated stores. Levi Strauss & Co. along with its subsidiaries principally operates in the Americas, Europe and Asia Pacific. The company is headquartered at San Francisco in California, United States

Global Market Direct’s Levi Strauss & Co. – Retailing – Deals and Alliances Profile is an essential source for company data and information. The profile examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy as well as highlighting the company’s major recent financial deals.

Scope

- Provides key company information for business intelligence needs

- Gives information on the company’s major recent financial deals including Mergers and Acquisitions, asset transactions, PE/VC deals, equity offerings, debt offerings and partnerships.

- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

To know more about this report kindly visit:

http://www.aarkstore.com/reports/Levi-Strauss-Co-Retailing-Deals-and-Alliances-Profile-19678.html

[Via http://aarkstores.wordpress.com]

GRIZZLY BEAR CAR COMMERCIAL!

QUESTIONS!!!

Did u ever play ‘punch buggy’ with ur sibling?

Will Grizzly Bear outsell Vampire Weekend in 2k11?

Is this the ‘best use of indie music in a mainstream commercial’ in the history of commercials?

Does commercial licensing make a band ‘more bank’ than ‘releasing full albums’?

R u enjoying the corporate indie arms race of the 2k10 decade?

RESPONSE!!!

Felt three emotions.

(1), annoyed b/c ternative music was ‘tainted’ by some corporation. GrizzBr’s rep is stained. Mnstrmrms would make it less authentic.

(2), mnstrmrs would finally discover some good music.

(3), no one would notice b/c car commercial music isn’t that ‘relevant’.

[Via http://klyam.com]

Friday, February 5, 2010

Silicon Valley Solar, Inc. - Alternative Energy - Deals and Alliances Profile--Aarkstore Enterprise Market Research Aggregation

Silicon Valley Solar, Inc. (SV Solar) is a venture funded company formed in 2006. The company is predominantly engaged in designing and manufacturing advanced flat plate internal concentrator solar modules, which are marketed under the brand name Sol-X. SV Solar owns and operates a production line spanning over 15,000 square feet of area in Sunnyvale. This Sol-X pilot production line has the capacity to manufacture more than 2MW of PV panels annually. SV Solar has developed proprietary Sol-X Technology which provides a significant competitive advantage of producing solar modules in present solar industry.

Silicon Valley Solar, Inc. – Alternative Energy – Deals and Alliances Profile is an essential source for company data and information. The profile examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy as well as highlighting the company’s major recent financial deals.

Scope

- Provides key company information for business intelligence needs

- Gives information on the company’s major recent financial deals including Mergers and Acquisitions, asset transactions, PE/VC deals, equity offerings, debt offerings and partnerships.

- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.

To know more about this report kindly visit:

http://www.aarkstore.com/reports/Silicon-Valley-Solar-Inc-Alternative-Energy-Deals-and-Alliances-Profile-16267.html

[Via http://aarkstores.wordpress.com]

For A Good Cause

When you’re fired up fighting for a good cause it’s tempting to think that anything you do for the cause is justified.

But that’s seldom, if ever, the case.

Global warming gets plenty of media attention. We’re told rising temperatures will melt glaciers, ruin the oceans and force millions to migrate. To escape, we must reduce CO2 emissions and other pollutants.

But are the global warming crusaders right? Are their predictions based on accurate measurements and good science?

You will find sceptics in the scientific community and among the general population. And these doubters seemed to gain ground when “global warming” became “climate change”.

Much of the debate surrounding global warming is centred on the work of the Intergovernmental Panel on Climate Change (IPCC) which has published a number of reports through the United Nations.

The credibility of the IPCC has been severely damaged by revelations that some of their statements have little scientific validity. We’re being told they are based on assumptions, not measurements; or on careful selection of data.

I don’t know whether climate change crusaders will survive the scandals, but I do know it’s easy to cut corners for the sake of a cause. When we’re passionate about something, we sometimes go beyond the facts to make a stronger case or to attract a particular audience. It may work for a while, but our arguments will collapse when someone exposes our exaggerations and lies. Once you lose credibility it’s difficult, if not impossible, to regain your audience.

When it comes to marketing and publicity, impressions may be more useful than facts.

Photos of starving children or images of buildings shaken apart in an earthquake are powerful marketing tools. They have great potential for raising money. But the “victims” whoever they are, deserve to be served by honest representatives.

[Via http://write300.wordpress.com]

Wednesday, February 3, 2010

iLingual

iLingual is a recent app produced by the Lean Mean Fighting Machine for the Emirates airlines. The app is smart, simple, useful and entertaining all in one and that is something rare to come by. It works by taking a shot of your mouth and then implanting it onto your phone for it to speak for you in other languages. Sounds crazy? Check it out below. So far it comes in English, French and German and I’ll definitely try it out this weekend.

I’ve experimented with many a language-teaching apps that offers services from vocabulary and grammar exercises to complex dictionaries and audio support. If you can’t be bothered with any of that and want a quick fix that might get some smiles, you might want to check this one out.

[Via http://ligress.wordpress.com]

The Seven Simple Secrets to Success in Business and Life

Why do 90% of all new businesses fail within their first year?  Why do most “sales” professionals falter within their first three months?  Why do most people give up so willingly on their “goals,” “objectives,” or [New Year’s]”resolutions?”

The answer in one word…PURPOSE!

  1. Successful people have taken time out to define their WHY
  2. Successful people take actions that are aligned with their PURPOSE…no matter how small.  Then they march on persistently with faith and hope in tow
  3. Successful people leverage their imagination from a positive place to visualize themselves already fulfilling their life’s purpose
  4. Successful people get clarity and definiteness by consistently writing down these thoughts
  5. Successful people step into their fear(s) as opposed to staying in their comfort zone
  6. Successful people deliver more value than they receive because their passion shines through
  7. Successful people focus on the question, “How can I?” and therefore more likely to create and collaborate with others

A few thoughts from one of my favorite books, “Think and Grow Rich,” By Napoleon Hill:  “Thoughts are things,” and “Successful people think their way into realizing their goals.”  Success only comes though, when you are aware of your “true” potential, you are emotionally connected to that purpose and you decide to take action.  If you are ready to reveal your hidden potential and put a definite plan into action, join me for a MasterMind Intensive:  “Your Purpose Driven Business Plan!”  Coming this month.

RJ Lennon,

“The Professional’s Business Coach”

MasterMind Coaching & Consulting

BLOG:                  http://mastermindcoach.wordpress.com

WEBSITE:           http://www.mastermindconsulting.biz/

e-mail:                  Rj@MasterMindConsulting.biz

“STEP FORWARD INTO GROWTH

OR STEP BACK INTO SAFETY

THE CHOICE IS YOURS”

[Via http://mastermindcoach.wordpress.com]

Monday, February 1, 2010

10 Ideas For The New Decade - Edelman

During the last decade, social and digital media have moved from being purely the domain of tech-savvy types into mainstream phenomena. Revealing four key themes, “Digital Visions – 10 Ideas for the New Decade” features 10 essays that identify some of the global societal and technological trends that are reshaping how we think, act and buy – and highlighting the opportunities for clients to pivot into them early.

Edelman Insights: “Digital Visions – 10 Ideas for the New Decade” – (.pdf)

View this document on Scribd

More on Steve Rubel’s blog

Via Logic+Emotion

[Via http://mktg4nerds.wordpress.com]

History washing machine - who invented the washing machine?

When people began to do the laundry, but also may be caused by buried in stone, and then wash away the dirt stream or river. Although the board to use, the crew put a bag of dirty clothes and tie around the top of the rope. In this way, you will give up the other bag, so that the water after the ship shake the clothes. There are indications that, from an old washing machine in Rome at the expense of the ashes of animals, to make signs. Others include the use of soapPerfume and alcohol.

Hand-washing clothes washing machine management, one of the most difficult task of the invention. It is very difficult, women's weapons, often resulting in lye burns. Women are often employed to help or put it laundry cleaner, using the same process.

It has undergone many years, washing machines, the development of today's most people. Now, you can plant, steam your clothes, cleaning cycle, two different organizationsIn the same pressure, while those who use only a few liters of water. Technological advances, there must be significant changes, washing machines and use.

Two types of hand-washer

In 1797 the invention of the first type of washing machine. This is a scrub board. This allows the impact of women on the rock end of the laundry. In 1851, James King invented the drum washing machine, but still hand-powered washing machine. This fine-tuning and dynamic mobile phoneOn the water moving.

Rotating / spinning washing machine

1858 The first rotary-type washing machines and Hamilton Smith patents. In less than 20 years ago, in 1874, William Blackstone, had submitted a birthday gift for his wife. This is the development of the first washing machine to be removed by washing clothes remove the dirt. He used the machine for at home. However, most of these machines are made of steel and has heavy, dirty cover. Some people even woodBathtub.

Dole

The first all-electric washing machine is called "the door. Hurley Machinery Company, headquartered in Chicago, Illinois, in 1908 introduced such a machine. Washing machine has an electric motor and a large galvanized bucket. Glass is actually committed by Alvaro Fisher and inventions patent right is granted 1910th and early motor is one of the biggest problems related to the water will drop to wires, and would lead to shortsSpark or shock.

A well-known washing machine is about some interesting facts

In 1893, Florida, the United States and Thailand initiated agricultural enterprises. As the business seemed to slow down in winter, he decided to accept a wooden barrel washing machines in 1907, can be. Soon, he began washing all the time, and the Thai was born.

Whirlpool actually began in 1911 Upton Machinery Manufacturing Corporation. The hotel is located in St. Joseph, Michigan, it started with the washing machine motor perturbed.

Schulthess GroupWith more than 150 years. It began in 1909 produced the first CD-ROM. They also supported the press, for the 1949 invention of the disk controller card. In 1951 began Schulthess Group in the European manufacturing, automatic washing machine.

General Electric is the first, and now does have a washing machine, which has five different buttons. These are used to control water temperature, speed and stirring speed. That was in 1957. Ultimately, this bringsWashing machines, similar to that used in today's world.

[Via http://boschdishwashermanuals.wordpress.com]