Social Media ROI

Social Media = Positive ROI  Companies that are widely engaged in SOCIAL MEDIA surpass their peers in both revenues and profits.   300,000+ business have a presence on Facebook Dell sold over 3,000,000 computers over Twitter.

Blendtec quintupled sales with “Will It Blend?” YouTube videos 37% of Generation Y were aware of the Ford Fiesta via Social Media before it even launched. 

What these statement speak LOUDLY is Social Media has given POSITIVE RESULTS with low overhead.  THAT speaks volumes by itself.  BUT marketing wants ROI’s drawn up on paper.  In today’s marketing….not happening presently.  Traditional marketing has lost it’s high dollar appeal, fueled by this economy, its generating a mass movement to Social Media Marketing.  Only 18% of traditional TV campaigns generate a positive ROI…old media was Pay to Play…do you think the majority of media dollars will reside there tomorrow?

WHAT ABOUT THE ROI’S?  

Good question…but shouldn’t we be answering:

“WHY ARE WE TRYING TO MEASURE SOCIAL MEDIA LIKE A TRADITIONAL CHANNEL?”

 

71% of companies plan to increase investments in social media by an average of 40% because:

1.  Low Cost Marketing
2.  Getting Traction
3.  We Have To Do It

Socialnomics blog states really well:  Social media touches every facet of business and it should be viewed more as an extension of good business ethics.  Which, if done properly, will harvest sales down the line.

ROI’S?  Most definitely Social Media is moving and keeping up with technology…Marketing – traditional marketing has just barely started moving in that direction,  realize that people have taken the power of conversations into their own hands. Most people become informed on whether a product or “brand” is worthwhile by opinions and comments from consumers via reviews, Social site, email, and twitter. 

Those can’t really be tracked as traditional ROI’s.  Mcdonalds says it plainly:  ”Our head of Social Media is the customer”

It’s a new era, with old value’s…at the speed of the internet = realtime: word of mouth. 

 

What’s your opinion?