Essence of Creativity

You can be creative in your prospecting, store décor, employee attire, methods of gaining free publicity, and many other ways. If you train yourself to think that the opposite of creativity is mediocrity whenever you engage in marketing, you’ll start forcing yourself to use marketing tools in the most creative manner possible.

Creativity starts with knowledge. You need knowledge of your own product or service, knowledge of your competition, knowledge of your target audience, knowledge of your marketing area, knowledge of the economy, knowledge of current events, and knowledge of the trends of the time. From this knowledge, you’ll not only develop a creative  marketing program but you’ll also be able to produce creative marketing materials.

Armed with all the knowledge, you’re able to do what many people define as the essence of creativity. You can combine two or more elements that have never before been combined.

My Consultancy–Asif J. Mir - Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight