I stumbled across a great post about ‘making the most of tough times’. This is an old story that we all know well but one that is important to listen to, with evidence showing that investment is the key to success even when the company belt is being tighten. This piece, written by John Mathers on Popsop demonstrates that by nurturing your brand you can come out of the recession into good economic times with your brand flourishing, not floundering!
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