Market smart, always test, always measure and always analyze.
Experience and listen to experience.
Be flexible, be responsible and be quick.
Be good in data mining and be good in story telling.
Socialize with your audience (and you know what I mean), don’t just give them what they need, give them what they just wished for.
Think big, go niche.
Go mobile and go offline too.
Don’t stop when everyone else does.
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