I love it when people break through the walls of jargon usually used in an attempt to mystify.
With brands facing increasing consumer demand for transparency, the people in organisations who can lead this change is the marketing department. However, if marketers won’t let go of their jargon, they can’t hope to connect with people who aren’t like them, which let’s face it, most of target consumers wouldn’t be.
That’s what makes this presentation cool…jargon free social media tips. The stats are old now, but the theory is still relevant.
Look up Mark’s other presentations on Slideshare or check out his blog
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