Social media is no longer just a cool toy for the nerds. It’s an established platform that can advance multiple phases of your business, including marketing, sales, customer service, and recruiting. I’ve put a few of these uses in the chart below.
What Social Media Can Do Branding Company news* What people are saying about you
Positioning
Expertise Other Marketing PR & Communications
Product updates
* Industry news
* Competitive news Sales * Lead generation
Promotions
Sell distressed goods Customers Problems
* Suggestions
Questions Other Recruiting
Funding
Background checks * Top 5 small business uses according to a survey
in Ad-ology Marketing Forecast 2010
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