So we’ve looked at what is the heart of your business and last week we looked at how that new perspective applies to your customers. What did you come up with? Did you try it out? If you haven’t yet, this week that is your assignment, along with what we are going to talk about now.
No doubt that as you worked, or will work your new found heart, you will begin to realize that there are holes. Holes in your sales process, in your marketing strategies and most definitely, holes in your media that you use to share that heart with your customers.
As the Christmas season is drawing to a close. Take this time to think about just what types of media you use. What is missing. How can you tweek what you have to align with your new found heart. These areas are key in refocusing your media to align with the heart of your business. If you don’t have heart you are dead. If your clients don’t know your heart, how can they interact with you and trust who you are to them. How do they know what sets you apart.
As you move into the New Year, thinking about these questions. Answer them. Then search out a professional to help design and create the media that can make all the difference.
Merry Christmas and Happy New Year!!!
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