Marketing Director – Technology Companies
POSTED: Feb 18
Salary: Open Location: Texas
Employer: Spiceworks Type: Full Time – Experienced
Category: Marketing: Communications Required Education: 4 Year Degree
Employer Information
About Spiceworks
Founded in 2006, Spiceworks™ develops the first free social business application that combines systems and network management software with an online community of IT professionals to help over 850,000 IT pros and 80,000 managed service providers (MSPs) simplify everything IT. Spiceworks makes it easy for businesses to manage their networks, collaborate to solve technology problems, and find the best practices, products and services they need day-to-day. Through its Voice of IT™ market research p….more info
Job Description
Summary: What’s this job about?
Simply put, you need to position Spiceworks as the #1 brand for IT marketing in the minds of approximately 100,000 technology marketers in the world. While you are doing that you’ll work closely with the Spiceworks sales team helping them more than double sales this year. You’ll also be the key leader in telling our development team the features to add to our offering as we build out the Spiceworks Marketing Platform.
Spiceworks has the unique opportunity to transform how technology products (hardware, software, and IT services) are marketed and sold to the world’s five million IT professionals in small- and medium-businesses (SMBs) with fewer than 1,000 employees. This is a $750 billion market per year. Marketing to this highly fragmented industry has been highly inefficient and ineffective. As Spiceworks has now aggregated over 20% of these IT pros we have a unique opportunity to develop a much more efficient and effective way to market and sell to them.
We need a leader. We need someone who has industry presence and connections. We need someone who has a creative mind coupled with an off-the-charts execution gene. We need someone who ‘gets’ we have the potential to create a brand and solution that is as powerful to technology marketers as Bloomberg is for the financial industry or as Google is for online marketers.
NOTES: US Residents Only
Requirements
Responsibilities: What will I do?
• Scope and identify Spiceworks’ market size and targets (companies, positions, etc.) • Develop and implement marketing strategies for both long-term brand awareness and near-term sales with marketers in technology companies and their advertising agencies • Identify relevant events, submit proposals and present • Maintain a steady stream of communications and conversations via blog, Twitter and email with industry thought leaders • Document advertiser and marketer case studies • Identify and cross-pollinate sales team best practices • Influence product direction for the Spiceworks Marketing Platform • Name products and offerings in our Spiceworks Marketing Platform and Spiceworks Voice of IT Market Research Program portfolio • Direct agenda for the Voice of IT research series • Update pricing for existing products based on competitive positioning; effectively price new producs • Create and update sales presentations and marketing materials
The Marketing Director will report to the VP Marketing, Jay Hallberg, a Spiceworks co-founder. The position initially has no direct reports but will work closely with the marketing, sales and development teams.
Qualifications: What does it take to do this job?
• A passion for the IT industry and knowledge of IT products • An even deeper passion for B2B marketing and knowledge of the marketing, ad agency, media buyer, and market research roles • Experience in scaling revenues 2-4x per year • Successful product launches from idea to first sales including contract execution • Demonstrable experience in provisioning a global sales force • Experience in positioning and growing that brand • Track record in successful presentations to both clients and at industry events. • Presence in and mastery of social media • Ability to get extraordinary amounts of work done without direct reports • Connections in the marketing, agency and analyst/blogger communities • Ability to build product line business models • Frustration with the status quo – you know there is a better way for B2B marketers to do their job. • Quiet confidence that are you going to change the world (backed up with a record to show you can)! • Experience in technology marketing, advertising and market research. • MBA strongly preferred.
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