Dan Wiedon from Wieden & Kennedy is one of these people you wanna listen to, don´t you?
Brand
We want to know about the people within a company. Who are they? Why do they do what they do?
We don´t trust the companies “business process”, we want a human relationship.
Idea
Management of ideas is like gardening. And sometimes you don´t know immediately what is a weed and what is a flower.
Clients & Agencies
In a productive relationship you don´t know who is agency and who is client. They both sit there and try to find out together if this thing will be working.
Passion
Today everybody seems to be passionate. At least, it is expected. Make sure it is more than just words.
Future
As simple as in the past around the campfire. Are you a good storyteller or a bad storyteller. Make me cry, make me laugh, make me do something. If you do it on the internet or on a mountain hut, I don´t care. Just move me Dude!
Woooaaaahhh… So I have been following Kitayamas work for a while, especially since he has designed all my favorite Retail spaces ever designed, and now he is dropping the ultimate project…He is taking the lead in the overall architectural and interior design direction for a building project titled “THE SOHO”, a large scale office complex with services and amenities matches a luxury hotel (via the fresh people at slamxhype)… Just Look and understand what architecture and design can do to ones life…Everything…
So, is PR in its traditional perceived form dead? Not a loaded question in the slightest! Three things have got me thinking about this – completing the CIPR Diploma, climbing Snowdon, and starting on the CIM Diploma.
The more reading I did around PR while studying for the Diploma (and the Certificate before it), the more I realised that PR in its strictest perceived form just does not – or should not – exist anymore. PR professionals (and I use that word deliberately) do not just wine and dine journalists or massage egos. Our role is – and should be – so much wider.
The PR profession (again, a deliberate choice of words) has a PR problem. While we may have developed professionally to offer clients so much more than the PR practitioners of the early 1900s with their publicity campaigns – we are not telling people about it. And, when we do, they don’t understand our jargon.
Our trip up Snowdon got us all thinking about what it is we actually do – what benefit do we offer our clients? Our vision, mission and values have been clearly defined for some time (has everyone seen our brand onion?) but how we crystallise that into a service offering that clients actually understand has been a longer process.
We subscribe to the CIPR’s definition of PR – it is about reputation; the result of what you do, what you say and what others say about you. We feel this covers the holistic nature of the PR profession – defining your cause and then integrating your communications so that your messages and values are consistent across all media and to all audiences.
This is where the CIM Diploma comes into it. The reading I’ve done over the last two months has highlighted just how much we do that extends outside of the traditional realm of PR.
While we do not profess to be HR people or business management consultants, we do know how to use communications to achieve buy-in from all parties – internal and external – and how to use that for competitive advantage (the holy grail as defined by the CIM).
So, open to debate, “we are business communications problem solvers” – succinct and to the point? Or vague and yet more jargon? Does it actually accurately convey what we do? Or is it just another way of hiding behind words while we try to articulate clearly the value that we add?
So this is somewhat of a follow-up to my last Mayer post regarding his constant communication with fans. He just released Battle Studies last week and so far has sold over 300,000 copies. Not bad in today’s world of free music. Not bad at all.
It helps that he has over 2 and half million twitter followers and is active on his YouTube channel and blog. Lefsetz pointed out in a recent post that Mayer’s tweets are honest, making you feel like you know the guy. He’s not coming at you looking down and he’s not just pushing his music on you. He’s talking everyday things that other people are talking about on twitter. He’s part of the conversation. He’s a real person.
You may or may not like the music or the guy, but you gotta hand it to him for embracing change.
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Em propaganda veiculada na TV, o Bradesco alardeia que é o primeiro banco nacional a cobrir todos os 5.500 municípios brasileiros. Seria, então, de se imaginar que há uma agência bancária do Banco Brasileiro de Descontos em cada cidade tupiniquim, não? De fato, o Bradesco, hoje, oferece uma capilaridade que envolve todos os municípios brasileiros, graças, principalmente, ao convênio com os Correios, que oferecem o serviço denominado Banco Postal. Utilizando a tecnologia bancária do Bradesco, uma pessoa pode abrir uma conta no Bradesco a partir da agência dos Correios em sua cidade. Em 2001, o Bradesco ofereceu R$200 milhões e arrematou o direito de exclusividade para utilizar a rede dos Correios para a difusão dos serviços básicos bancários, parceria que o Banco do Brasil já vinha namorando há muito tempo com aquela instituição. Desde então, o projeto se expandiu com rapidez. Até o final de junho passado, o Banco Postal já alcançava 897 municípios, o que proporcionou ao banco paulista complementar sua cobertura nacional.
Leverage adalah suatu ilmu marketing aplikatif yang Brad Sugars seorang Business Coach yang juga seorang billionaire di Australia. Ilmu ini hanya khusus digunakan untuk meningkatkan omzet dan profit bisnis. Ada lima langkah dari leverage.
1. Perbanyak jumlah prospek atau calon pelanggan! –> PERKENALKAN DIRI SAYA!!! Bagaimanapun juga, seperti dalam adopsi teknologi, siapapun tidak akan menghubungi saya dan berbisnis dengan saya JIKA DIA TIDAK TAHU siapa saya? Pengetahuan & Skill saya? Spesialisasi saya? Background pendidikan saya? Apapun profesi kita, wajib hukumnya untuk memperkenalkan diri, bukan bermaksud sombong, namun setidaknya mencairkan komunikasi, menurunkan insting curiga dan waspada, & membuat orang lain nyaman dan tenang saat kita mengajaknya berkomunikasi.
Memperkenalkan diri membutuhkan sebuah keahlian. Disini dituntut kemampuan kita untuk menyampaikan informasi tentang kita tanpa terkesan Sombong atau Promosi. Beberapa metode memperkenalkan diri yang ‘Humble’ yang saya suka dan pilih adalah: KARTU NAMA + BLOG/WEBSITE + email with signature linked to my Website/Blog .
Dalam bisnis, agar omzet kita naik maka kita harus memperbanyak calon pelanggan kita dengan cara melakukan promosi untuk membuat orang yang tau bisnis kita semakin banyak. Cranya bisa dengan membuat spanduk, brosur, iklan, sms, web site, dll. Intinya lakukan aktifitas yang membuat orang banyak tau bisnis, produk atau jasa yang kita jual.
2. Konversi.
Semakin banyak orang mengenal saya semakin besar kemungkinan hubungan kerjasama terjalin (dalam nasehat Baginda Rosul “jika kita ingin lebih banyak rejeki perbanyaklah silaturahmi’). Semakin banyak orang tau bisnis kita, maka semakin besar kemungkinan bisnis kita dibeli orang lain.
Konversi disini maksudnya adalah menyaring calon pelanggan kita. Bisa jadi 1000 orang tau bisnis kita, tapi belum tentu semua orang itu mau membeli bisnis kita. Katakanlah ada 10 % saja orang yang membeli, artinya kita mendapatkan 100 orang pembeli. Konversi dapat dilakukan dengan cara memberi diskon, bayar 1 dapat 2, coba gratis, dst. Ada orang2 tertentu yang memang suka dengan hal2 itu.
3. Memperbanyak jumlah pembelian. Kita dapat meningkatkan omzet bisnis kita dengan membuat konsumen ketagihan untuk belanja. Contohnya dengan memberikan voucer belanja senilai 50 rb maka bisa jadi bulan depan dia akan berfikir untuk membeli lagi produk2 seharga 100 rb, toh hanya bayar 50 ribu saja alias jadi seolah didiscount 50%, dst
4. Memperbesar rata-rata pembelian. Misalkan seorang penjual nasi padang suatu saat ada pelanggan yang berkata begini,”Uda makan ya dengan telor dadar!” Anda bisa mengira berapa ribu dia harus dibayar? Ya mungkin 4 atau 5 ribu saja. Tapi apa yang terjadi bila diatas meja disediakan kerupuk kulit (Rp.1000), Kacang goreng (Rp.1.000) Coca Colla (Rp.3000). Bisa2 sambil menunggu makanan dia robek kerupuk kulit, habis makan dia makan kacang dan minum coca colla. Jadi ada penambahan berapa ribu?
5. Margin. Berapa keuntungan yang diperoleh warung padang? kira2 antara 40 sd 50 %. Apakah bisa dtingkatkan? Ya tentu saja bisa. Cranya? Membeli ayam sekaligus untuk 3 hari, begitu juga dengan yang lainnya.Artinya membeli dalam jumlah sedikit dan banyak tentu saja akan mendapat harga berbeda.
(di copy dan dimodifikasi dari http://www.valentinodinsi.com dan http://www.bradsugars.com/)
Google se ha posicionado como uno de los mejores buscadores del mundo. Especialmente, en España su cuota de mercado es del 98%. No obstante, Google ofrece muchos más servicios tanto a individuales como a empresas. Algunos de dichos servicios son:
Algunos de dichos servicios son:
AdSense de Google
Google Scholar
Blogger
Froogle
Google Print
Google Finance
Google Traductor
Google Co-op
Google Image Search
Traductor de Google
Google Analytics
Google Trends
Google Adwords
Gmail
YouTube
Picasa
Google Maps
Google Earth
La semana pasada Google lanzó Google Chrome OS, su primer sistema operativo.
Chrome OS ha sido pensado para que sea ligero y rápido y para que el ordenador arranque y se conecte a Internet en cuestión de segundos. El sistema operativo de Google se fundamenta en su propio navegador, Chrome. Lanzado en 2008, éste se diseñó para responder a la nueva ola de potentes aplicaciones que aparecieron en Internet.
Así, las características clave de Google Chrome OS son:
Velocidad :Google Chrome OS podrá arrancar y reiniciar en cuestión de segundos; las páginas web y las aplicaciones se cargarán y ejecutarán con rapidez y continuidad
Seguridad :Ya que todos los programas que componen Google Chrome OS se ejecutan en línea, cada pestaña cuenta con sus propias medidas de seguridad, haciendo más difícil que los virus y los programas maliciosos afecten al ordenador
Sencillez :Todas las aplicaciones se ejecutarán en Internet. Esto implica que se editarán documentos, pdf, se verán imágenes, etc. Los usuarios del sistema operativo no tendrán que cargar nada ni descargar actualizaciones para trabajar y jugar en línea.
Chrome estará basado en Linux y, por tanto, será un software abierto frente a Windows, que es un programa propietario.
En el siguiente video vemos una explicación sobre el funcionamiento de Google Chrome OS:
Después de este gran paso de Google en el que intentará competir con dos grandes gigantes como Microsoft y Apple, ¿Qué vendrá después? ¿ Cuál será su próximo reto?
So, is PR in its traditional perceived form dead? Not a loaded question in the slightest! Three things have got me thinking about this – completing the CIPR Diploma, climbing Snowdon, and starting on the CIM Diploma.
Download The NewRockStarPhilosophy eBook. It’s FREE! 
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Leverage adalah suatu ilmu marketing aplikatif yang Brad Sugars seorang Business Coach yang juga seorang billionaire di Australia. Ilmu ini hanya khusus digunakan untuk meningkatkan omzet dan profit bisnis. Ada lima langkah dari leverage.