Quels changements de comportement qui entraînent l’apparition de nouveaux produits et services
Le sens individuel n’est pas donné ni par l’église, ni par l’état le matérialisme est arrive au pouvoir ! L’identité n’est pas lie par production, mais la consommation. On fait des achats, on existe ! Le sens de la vie a cédé devant le sens de la superficialité. Plus que jamais les gens cherchent l’expression de soi et l’identité à travers de shopping.
Le droit d’être, le droit de choisir, le droit de consumation sont indispensable à notre être. Nous avons donc l’occasion d’inventer de nouvelles significations pour nous même. Dans ce nouveau monde l’individualisme, la capacité de choisir, la marchée économique tous créent confusion.
Peter Katz, auteur du livre « Nouveau Urbanisme » a dit « Nous vivons dans une société basée sur des réseaux et qui a encore faim pour la communauté» Incertain, douteux, les gens commencent à la recherche de ceux qui partagent les mêmes valeurs. L’humanité aspire à un sentiment d’appartenance. L’humanité a été et restera toujours une réunion tribale.
La géographie, la culture ne sont plus lie et entretoisé car la notion d’espace a une signifiance différent sur l’entèrent. On peut être membre dans des différentes communautés. Le principal Progress du monde post industriel se reflète dans le domaine de technologie d’information et de communication.
La technologie IT a aussi valeur personnel, car il se trouve dans nos maisons. Il nous donne l’illusion d’avoir contrôlé, l’accès à l’information, la possibilité de savoir nous invite à consommer. La technologie nous donne la possibilité de modeler toujours notre identité librement
Wednesday, December 16, 2009
Marketing - l’apparition de nouveaux produits et services
Business Advice from Unexpected Sources?
I was watching the episode of Lipstick Jungle where Victory was opening her own boutique and hired the cheap contractor to save money. That wasn’t working out so well. Joe swooped in and began drawing on the wall.
He drew a triangle with a word at each point: good, cheap, fast. He explained that you can’t have all three at the same time. You can have good and fast, but it won’t be cheap. You can have cheap and fast, but it won’t be good. Cheap and good? Be prepared to wait for it.
That really made sense to me. I also started thinking about it from almost an opposite side as a way to evaluate which projects would be worth pursuing. Project A doesn’t have much of a budget but the project doesn’t last long and will allow us to produce a quality project that can help us get more business. Let’s take it! Project B has $ but not enough time for us to produce good work. That’s a pass because we never want to take something that won’t allow us to do quality work. And so on and so forth.
It’s a bit of a twist on the original concept but when looking at Project C that needed us to work for a long time at a low budet on a project that wasn’t relevant to prospects, that had to be a pass. If you can have none of the three, run!
Since seeing that episode, I’ve noticed Joe’s triangle theory in a couple of business books and articles. It’s quite possible it’s common, and I had just never heard it before.
Got me to thinking about other tips or theories that might have been picked up from non-traditional sources of advice. Please comment if you’ve had a similar experience.
Monday, December 14, 2009
Uncover The Quick And Easy Way To Get Website Traffic With These 7 Steps
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Marketing can be defined as recognizing the needs of the customer, foreseeing them as well as satisfying them and earning a profit in the process. Online marketing has created a change in the way businesses deal with their existing as well as would-be clients. A marketing professional will find the Internet to be a source of unlimited promise. Nowadays, the Internet is being widely used. Most areas now have the broadband technology. With the help of Web 2.0 tools, the broadband technology enables all customers to enjoy a rich multimedia experience. When you would like to get more information on web marketing check out this site.
Identifying and recognizing your market is the first step towards the success of online marketing. Looking ahead and taking note of the products you wish to sell, work out your potential customers’ profile. When you have identified some general aspects of your target market’s profile, you can make changes to your product offerings to suit these new customer needs.
You may have to get people to visit your site by adopting different methods. Having your very own blog is one of those things. You might even consider free publication of your articles on some of the leading websites. You can have on-line press releases and also consider paid advertising.
To keep visitors interested in your website is has to be professional, rich in content and frequently updated with relevant content. The home page should lead the guest to the pertinent pages he may be interested in. Keyword phrases strategically placed within the website’s pages ensures that the search engine will find them without difficulty. To get a closer look on internet marketing service visit this site.
Visitor profiling can make your content much more meaningful and every page more useful to the user. This task must be handled with considerable tact so that your users are not deterred from visiting your site. Pertinent information provided on your website will induce the customer to buy your product or service.
Explain the user why your products are better than existing ones. Explain how your products and services are of high perceived value and low perceived risk. Your trustworthiness in the market must be indicated by the text that appears on your web pages. Client testimonials appreciating your product are a big advantage.
Prominently announce any compelling offers that you might have on hand – offers that are too tempting for the visitor to resist. Visitors must be given the choice to select their preferred mode of payment along with the facility of multiple communication channels to reach you. Even though the visitors do not buy at the first instance, you can have a system of following it up with them till they give a response.
Make sure to include a database on your website so that it operates in the background. Data related to each transaction happening on your site should be captured by the application. Ideally, a control panel must be built-in into your website so that you have a record of transactions that need immediate attention. A synopsis of the past data is available on the control panel so that you can monitor the business trends and take any remedial action if necessary.
Article Marketing Basics for the Small Business
Page Count: 12
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About the Author: Tess C. Taylor is a Freelance Web Writer and Content Manager with an extensive background in business and human resources. Through her popular articles on business topics found on many major websites, Tess shares tips and tools that the small business owner can use to succeed in the digital market. Tess is the owner of Taylor Resources Writing LLC, a full-service writing company in Charleston, SC.
To learn more about the author, please visit Taylor Resources Writing LLC.
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Friday, December 11, 2009
Economy coming out of recession... are you?
There are indications that the world is slowly coming out of recession and companies globally are hoping to regain lost momentum. India, in fact, has outperformed predictions and is looking at a robust growth in 2010-11. While some may not, most companies will manage to survive this slowdown and some may actually come out stronger!
This does not sound very surprising if you look at some fundamental stuff that companies do, or should do, in a slowdown. Any company that engages in consolidating its market share and focuses on long term goals during a slowdown, is actually taking a step forward rather than cutting back.
So what type of companies will come out stronger? What do you need to do so that your business too improves with improving market conditions? Here’s my list;
Value proposition – Additional value offered to customers, rather than discounting price, will not only keep them motivated to be loyal but also help in retaining your margins and increasing your goodwill.
Costs vs. efficiency – Most of the focus is obviously on cutting costs, but there is a real danger of losing your competitive edge if you stop or marginalize activities that affect your customers’ overall experience. Many companies that stop marketing completely are at a risk of losing their ground; the focus should rather be on improving marketing efficiency.
Engagement with customers – Only your customers can tell you if they are, and how much they are likely to use your product or service. Market conditions for you will improve only when your customers’ confidence improves, so discuss these broader issues with them.
Efficiency analysis – Review various business functions and run marketing analytics to fill holes that may be causing leaks in your resource pool.
Manage relationships – It is very important that your vendors do not run out of business and your employees don’t lose motivation during trying times. You will need them to gain momentum once the markets are looking up.
R&D and innovation – Some amount of resources can be moved to research and innovation. For instance, you may not spend so much on sales and promotion and instead channel some of these resources to develop new capabilities or improve on existing ones.
When its ok to sell on price.
This is a great article put together by, S. Anthony Iannarino, Many thanks to him for putting this together.
Not selling based on price is the third rail of sales wisdom; it is dangerous to suggest otherwise, I know. The common wisdom says that it is wrong to sell on price. The common wisdom is wrong. Sometimes selling price is exactly the right strategy. We run into trouble as salespeople when we don’t know enough about our own company’s business to know whether or not it is the right strategy.
Michael Treacy and Fred Wiersema outlined the the three basic strategic choices a business might make in their wonderful little book The Discipline of Market Leaders. Those choices include Operational Excellence (the price leader, think Wal-Mart), Product Leader (innovation, think Apple), or Customer Intimacy (best total solution, think your company if you are in B2B). Companies do well when they make one of these choices and act accordingly. Salespeople run into trouble when they work in opposition to their company’s choice.
If your company has made the choice to be the low price leader in their space, then you must sell price. Your target market must be those for whom price is the most important factor. When you align your efforts with your company’s strategy, things work out well for both of you. But when you decide to try to capture a higher sales price when selling to the price-motivated prospects, you are working against your company’s strategy. They have built their strategy on volume. Ultimately, the higher price you captured will cause customers to continue looking for another provider, and they will find one. You will lose sales, and your company will lose the volume for which it was designed.
What the common wisdom against selling price is really addressing is the fact that salespeople often choose to sell based on price when it is not their company’s strategic choice. If your company sells B2B, it is doubtful that they have chosen lowest price as their strategy. It is a very difficult position to hold. They have more than likely chosen to be the innovative product leader or to focus on the best overall solution. Both of these choices require that a company capture a higher price for the cost of innovating or the cost of customizing solutions to create the best overall solution for their clients. As a salesperson, selling based on price here works against their company’s strategic choice. It works against their own interests a salesperson too; it makes the clients you acquire expensive to serve because your company is not capturing a high enough price to be able to provide the level of innovation or solution that they really need. It leads to unmet customer expectations, lots of complaints, and lower than necessary margins.
If your company is the innovator, align your efforts by selling to those who need your innovation. This group of prospects can capture the value of using your company’s offering to better compete in their own space and you can easily create value. If your company’s choice is customer intimacy, sell to those for whom the best overall solution is the right choice for creating value in their organization. Align your efforts to the market your company is designed to serve. If your company has not chosen price as a strategy, it is wrong to sell on price.
Salespeople who believe that every customer wants the lowest price are wrong. Many companies choose to buy based on innovation because that is where they create and capture value themselves. Others really want the best overall solution. In all likelihood, if you are selling price to these segments it is because you have not successfully differentiated yourself and your company from the pack and you have not created enough value for the customer to capture the a higher price.
The rub? Too many companies try to occupy more than one of these strategic choices, confusing both their customers and their salespeople.
Source: Thesalesblog.com
Wednesday, December 9, 2009
The 10 Commandments of Effective Homepage Design
Categories: Content Management, Usability
Just coming out of the Homepage Design Slam session at the Summit, I wanted to provide a brief recap for those who couldn’t make it. Don Roach, our Art Director, and I led the session and got some great (and brave) volunteers to project their homepages and subject them to constructive critiques from their peers. Each volunteer got a party favor in the form of a large Post-It tablet sheet listing some quick fixes they can consider to optimize their homepages. I’m hoping it will be a great tool for them to use to convince others in their organization to make some iterative changes. Don and I made a list of 10 Commandments for designing effective homepages, which we shared with the group to use as guidelines as we reviewed each page.
The 10 Commandments of Homepage Design
I. Thou shalt clearly state who you are and what do you.
II. Thou shalt be able to point to where your top 3-5 online goals are represented on the homepage.
III. Thou shalt offer clear, concise navigation.
IV. Thou shalt provide scannable, up-to-date content that entices visitors to click for more.
V. Thou shalt dedicate space to each of your audience groups.
VI. Thou shalt convey a visual hierarchy so visitors know where to look and what to do first.
VII. Thou shalt include 3-4 ways for visitors to engage.
VIII. Thou shalt avoid the Flash intro or any other gratuitous animation.
IX. Thou shalt make sure most relevant content is above the fold.
X. Thou shalt balance meaningful content with relevant supporting graphics.
Do you have other ideas on guidelines to consider? If you attended our session – what did you think? I’d love to hear about it in the comments.